H&M Assessment Tests, Recruitment Process & Interview Questions Online Preparation – 2025

What Is H&M?

H&M is a global fast fashion clothing brand based in Sweden that is striving to create a world where everyone can afford to look, feel, and do good. The company is part of H&M Group, which was founded in 1947, and has 4,200 stores in 76 countries.

H&M creates an inclusive and collaborative environment for its employees. There are several fundamental values at the heart of the brand:

• Believe in People: H&M employees listen to, learn from, and empower each other to bring out the best in people and the business. They embrace diverse perspectives and trust others to take ownership of their work.
• Act as One Team. H&M creates an inclusive and respectful workplace where everyone is encouraged to work and win together.
• Make Constant Improvements. Any improvement, no matter how small, can make a significant impact. The company is always looking for better ways to do things and is constantly seeking feedback.
• Be Straightforward and Open Minded. H&M is a collaborative environment where all ideas can be heard and challenged. Once a decision has been made, they commit and confidently move forward.
• Be an Entrepreneur. H&M is constantly adapting to meet customer needs. They have a strong business mindset filled with curiosity and creativity.
• Stay Cost-Conscious. The company makes careful and responsible choices to create more value for less money. Their goal is to make a sustainable lifestyle accessible to everyone.
• Keep it Simple. Less is more at H&M. The company stays focused on what matters and does not overcomplicate things so they can be transparent and efficient.

Working at H&M

The company always looks for hard-working individuals with leadership qualities to add value to their brand and serve their customers. H&M has opportunities for people in all stages of their careers, from experienced professionals to recent graduates.

• Employees at H&M enjoy several benefits, including:
• Discounts on all H&M brands
• Paid personal time off and holidays
• Commuter benefits
• 401k with employer match
• Medical, vision, and dental coverage
• Parental leave
• Pet insurance
• Employee assistance program
• Training and development
• Employee reviews and open dialogue

Application Process

The H&M hiring process begins with an online application. Job seekers can find open positions on the H&M website and apply for those that fit their skills and career goals.

The application will ask questions about your educational history and past work experience. You will also have the chance to upload a current resume and a cover letter to further explain why you would be the best candidate for the position.

Psychometric Tests

If the hiring team feels you could be a good fit for the role, you will advance to the assessment portion of the recruitment process. H&M mainly uses cut-e tests for their pre-employment exams to assess candidates’ aptitude for the position.

• Numeracy Test – The numeracy exam will assess your mathematical ability and evaluation skills. The test will present an equation with missing numbers or operators; you must fill in the blanks to make the equation true. You will have to work quickly and efficiently during this test, as you will be given 5 minutes to answer 15 questions.
• Inductive Logical Thinking Test– Inductive reasoning is essential for any position at H&M. The company will test your indictive logical thinking skills using two tests.
• AON Scales CLS Test (cut-e) – The Scales CLS test will show six tables split into two groups. These will contain letters or numbers that follow some sort of underlying rule. You will then be given four more tables with letters and numbers, and you must decide which group each table belongs to. You can expect to take 5 to 15 minutes to answer all of the questions on this exam.
• AON Scales IX Test (cut-e)– The Scales IX test will also assess your ability to find and apply underlying patterns. You will receive a row of objects following an underlying pattern with one outlier. Your job is to quickly find the one that does not follow the rule. You will have 5 minutes to answer 20 questions during this test.
• Deductive Logical Thinking Test – The deductive logical thinking test will assess your ability to draw conclusions from the information. You will be given a 4×4 or 5×5 square filled with shapes and must figure out what shape goes in the designated square. This will be similar to sudoku in that a shape can only appear once in each row and column. You will have six minutes to complete several of these questions.
• Situational Judgement Test – The last exam you will take is the situational judgement test (SJT). You will receive several simulated messages from co-workers and managers and need to respond appropriately. The H&M team is looking for you to display professionalism and positive behavioral traits during this test. You will have 20 minutes to complete this test.

Interviews

Candidates who do well on the various assessments will be invited to interview with the hiring team. H&M has several different interviews, and candidates should expect to participate in multiple discussions throughout the pre-employment process.

• Phone Interview: The phone interview is typically used as a screener to ensure you are qualified for the role. The interviewer will ask about your qualifications, knowledge of the company, and why you are interested in a position at H&M.
• One-on-One Interview: Candidates may also participate in one-on-one interviews with multiple team members. These interviews will be focused on your ability to perform the tasks required of the role and will ask behavior-based questions.
• Group Interview: You may also participate in a group interview where several hiring team members interview several candidates simultaneously. This will assess your communication skills and your ability to perform under pressure.

H&M Common Interview Questions:

• Why do you want to work at H&M specifically?
• What do you know about H&M’s fashion brand and business model?
• How would you describe H&M’s target customer demographic?
• How do you stay up-to-date with fashion trends and styles?
• Can you describe a situation where you had to handle a difficult customer, and how did you handle it?
• How do you prioritize tasks when working in a fast-paced environment like H&M?
• How will you handle conflicts or disagreements with co-workers at H&M?

How to Prepare for the H&M Assessment?

To succeed in the H&M hiring process, you must do well on all pre-employment exams. H&M uses various assessments to compare candidates and will consider those with high scores more favorably. Therefore, you must do all you can to score high on these tests.

The best thing you can do to prepare for the exams is to take online practice tests. These tests will allow you to rehearse your timing and better understand what questions you will need to answer. Working through sample problems ahead of time will boost your confidence and ultimately increase your exam score.